OTT & Transmedia : Watch Paramount+, Hayu and Discovery+ on Prime Video by Geoff Hall

I've done that, Geoff Hall. I subscribed to streamers through Amazon Prime Video (AMC+, etc.). It's convenient to have streamers in one place. I might do it again.

Maurice Vaughan that's cool, Maurice. And are they easy to cancel? I will think of doing it when I have a bit of income. Have a great weekend.

They're easy to cancel, Geoff Hall. Thanks. Have a great weekend too.

It's not quite syndication but they all need eyeballs and revenue and Amazon has more subscribers than all of them so, as they say, you gotta fish where the fish are.

Sam Sokolow yes, not quite syndication, but you can now see the seeds of it being scattered in the industry. It will be interesting to see how this develops, Sam.

Geoff Hall agreed. I think YouTube is a player to watch in all of this too.

Sam Sokolow agreed, but I think YT is greatly overlooked. People think it’s just a portal to post their work. I will have to check them out and see what they’ve been up to. I must admit that YT is a blackspot in my mind, when it comes to production and distribution strategies. What do you think they offer that the streamers don’t, Sam?

To me, it's their 2.7 billion monthly active users. They dominate and are now offering YouTube TV and the NFL Sunday Ticket package. I imagine everything you can think of will eventually be available to YT users in real time.

Hey everyone. Just a quick chime-in here. I believe YouTube is actively preparing for a jump into active commercial streaming. A lot of backend stuff over the past weeks (using sneaky sneaky IT skills) has shown me that they are doing the same kind of stream polling that the big streamers do. YouTube never did that because it never mattered. Only a commercial delivery streamer like Netflix, Disney +, etc... needs that information to help them determine how to offer streaming, technology demographics (Internet type/speed/availability/limits) is vastly important to them. Anyone remember what a dud Netflix streaming was on Day One, and the following year? Hard lesson learned; people were getting DVDs because there was no cable/internet suitable in their usually rural area. Hedging bets on streaming and not taking into account the garbage Internet out there (including mine) outside of the main metropolis greatly reduced their anticipated audience. Anyway, YouTube has a massive audience. If they can be a cost-effective alternative to other streamers it's pretty much money in the bank as long as they do it intelligently. For better or worse.

James Hoey thanks James. Would YT be Producers of content or would they go down the licensing of material way? Although, come to think of it, Netflix increased their own material production, because when the market opens up, it gives them the possibility of further income, when they license their material to other streamers.

Geoff Hall I think YouTube will absolutely step into producing their own content, albeit not nearly as heavily as Netflix and others. They have a massive host of content creators that are already bringing in the viewers, no need to try to overshadow their strength. I would bet they will start to create short form content and expand from there. Married to that I would guess they will license content to thicken their deck in order to deal themselves some big-winning hands. If it were me, easiest thing to do would be license movies and other content, then start producing short-form content doing behind the scenes, recaps, etc..., of the stuff they are featuring. Ties their programming to feature streaming and announces "we're here making stuff too!"

James Hoey thanks James. I best start writing some more short-form content, then!